So, You Want a Free Hamster in Every Box? Why Logistics Should Question Sales

January 28, 2018

Sales teams naturally follow the beat of a different drum than logistics operations. The drive of sales is, of course, to sell and ensure they meet every feasible market requirement. The drive of logistics is get those sales to customers at the expected time and cost. However, very often there’s a conflict between how the product is being sold and the ability of logistics to meet the terms of the sale. Customers may well want a free hamster with every order, but logistics might struggle. Read more