Despite technology bringing with it improved clarity and visibility in our supply chains – through data acquisition – much of a supply chain’s understanding of supply and demand still comes down to accurate demand forecasting. How do we improve the accuracy of our forecasting? Indeed, how accurate can we expect our demand forecasting to be? Read more
In a supply chain, we understand the need to carefully balance supply and demand. Knowing and predicting your potential sales is critical to your success. Successfully launching a new product is central to this.
However, how do you – with reasonable accuracy – predict demand for a new product? How can you be sure that your next product is going to be a success that improves profits and builds your brand? Read more
All too often supply chain development, and investment into supply chain assets, is focused on a single plan at a fixed point in time, be that a budget or a longer term strategic intention. However, plans change in line with market conditions. This article discusses how S&OP can be used to ensure that supply chain development and investment can be made responsive to those changes. Read more