Misconceptions and Misinterpretations in the Supply Chain

April 19, 2018

In the supply chain industry, we often make decisions based on generalised information which we take as fact. This can be a dangerous business as in reality many of these ‘truths’ are often misconceived, misinterpreted, or in the worst situations, simply untrue. In this article, we explore five misconceptions and misinterpretations and offer the actual facts to support better decision making in the supply chain. Read more

Why You Need a Robust Demand Planning Strategy

January 9, 2018

Supply chains have made a big shift over recent years: we’ve watched as customer demand has gradually gained greater power. For the most part, we’re generally adapting to this challenging environment well. However, within the shift towards a customer led, and dominated, marketplace there’s one thing we frequently see isn’t tough enough – your demand planning strategy. In the current supply chain landscape, you need a tough demand planning strategy which has been developed to withstand the bashing waves of customer demand. Read more

The Importance of Forecasting for Omnichannel Grocery Sales

December 4, 2017

According to a UK based report by Progressive Grocer, titled the 84th Annual Report of the Grocery Industry, only 12.2% of grocers have a “fully integrated strategy” for omnichannel retail. Whilst the American grocery market is quite different from that in the UK, this is interesting because omnichannel retail is on the rise in the majority of sectors. The American grocery industry being behind the game is perplexing. Read more

Snap Spectacles – A Key Lesson in Demand Forecasting?

November 20, 2017

Snap – the umbrella organisation which includes the Snapchat social media platform – launched the Snap Spectacles in 2016. This was their first foray in to a hardware product, and are a type of video spectacle which can be linked to their social media platform. Yet there are some discrepancies emerging between the press releases from Snap, and what’s actually going on with the product. Read more

Is There a Way to Simplify Demand Forecasting?

June 7, 2017

Despite technology bringing with it improved clarity and visibility in our supply chains – through data acquisition – much of a supply chain’s understanding of supply and demand still comes down to accurate demand forecasting. How do we improve the accuracy of our forecasting? Indeed, how accurate can we expect our demand forecasting to be? Read more

How Do You Predict Demand for a New Product?

April 2, 2017

In a supply chain, we understand the need to carefully balance supply and demand. Knowing and predicting your potential sales is critical to your success. Successfully launching a new product is central to this.

However, how do you – with reasonable accuracy – predict demand for a new product? How can you be sure that your next product is going to be a success that improves profits and builds your brand? Read more