Misconceptions and Misinterpretations in the Supply Chain

April 19, 2018

In the supply chain industry, we often make decisions based on generalised information which we take as fact. This can be a dangerous business as in reality many of these ‘truths’ are often misconceived, misinterpreted, or in the worst situations, simply untrue. In this article, we explore five misconceptions and misinterpretations and offer the actual facts to support better decision making in the supply chain. Read more

Snap Spectacles – A Key Lesson in Demand Forecasting?

November 20, 2017

Snap – the umbrella organisation which includes the Snapchat social media platform – launched the Snap Spectacles in 2016. This was their first foray into a hardware product, and are a type of video spectacle which can be linked to their social media platform. Yet there are some discrepancies emerging between the press releases from Snap, and what’s actually going on with the product. Read more

How Do You Predict Demand for a New Product?

April 2, 2017

In a supply chain, we understand the need to carefully balance supply and demand. Knowing and predicting your potential sales is critical to your success. Successfully launching a new product is central to this.

However, how do you – with reasonable accuracy – predict demand for a new product? How can you be sure that your next product is going to be a success that improves profits and builds your brand? Read more