How Do You Predict Demand for a New Product?

April 2, 2017

In a supply chain, we understand the need to carefully balance supply and demand. Knowing and predicting your potential sales is critical to your success. Successfully launching a new product is central to this. However, how do you – with reasonable accuracy – predict demand for a new product? How can you be sure that your next product is going to be a success that improves profits, and builds your brand? Read more